Photos of Andreea Waters' SURF NYC photobook launch courtesy of Jim Metzger 



Hello all who participated or helped out with this years It Doesn't Not Work! 

I just wanted to take this opportunity to thank all of you for making this years IDNW show an incredible success! An event is only as good as those who participate in it. This year was an incredible crop of shapers and we were honored and stoked to have you participate in the show. There is something wonderful about bringing like minded people together. I hope all of you keep in touch with each other and to see future collaborations and ideas being shared. 

I want to just thank all of those who worked behind the scenes to make this event possible. 

I first want to acknowledge Andreea Waters for the incredible photo show on Friday and her bottomless well of enthusiasm. These events are always better when you are around. 

Thank you Johnny Knapp for contacting all the shapers and putting together an incredible catalog of interviews with all these great shapers. Your questions and insight were immensely helpful and thank you for all your hard work. 

David Yun and Zak Klauck for designing the It Doesn't Not Work Zine/Catalog. We are extremely fortunate to have your skills and talent involved in our little event. You guys did an amazing job and I can't wait to hang this years zine up on the wall! Epic! 

I really want to thank Des, our right hand woman! Des, you kept Toddy and I on track and organized. Your stoke, enthusiasm, and positivity helped make this years event extra special. All the shapers should thank you for all your hard work. 

We can't thank everyone enough for making this event such a success. We look forward to seeing you all next year and hopefully before then! If any of you ever need anything, please feel free to contact any one of use at IDNW, anytime. We are always keen to help! 

Thank you all. Hope to see you in the water soon. 



Tyler Breuer 


Over at the Instagram feed we'll continue to update photos we can abscond with from other, better photographer's Instagram feeds. Click the pic to be magically teleported.


“Anyone can fucking make a resin tint. And anyone can make a bat-wing-quad-swallow-tail wood keel. Spend some time and do it. It’s bitchin’. (But) it’s a hobby.”

(An addendum from Toddy: I think I should say that I don't think the boards in the show are shitty. I think I say that a few times in the interview. But I was hopped up on caffeine see, and I was thinking more along the lines to a preponderance of non "high performance" standard shapes. And that's the special sauce. The weird stuff. The "shitty" stuff. And then of course I watch all these boards march through the door this year and I remember how incredible the craftsmanship is on the boards. Just over the top. And I think to myself "hmmm probably shouldn't have called those boards shitty. Someone isn't gonna get my perticular vocabulary...")



The hits keep coming. Along with Andreea Waters' SURF NYC images on show in the main gallery space at IDNW, we will be presenting an exhibition of John Schultz' documentary images of the shaping of one of Andrew Kidman's legendary Dreamboards... along with the Dreamboard itself. Opening in our bespoke "shaping bay" space along with the main show on Saturday the 14th.


It Doesn't Not Work (III)

Pushing The Outer Limits of Pure Surf Design

Show Schedule

SMASH Productions & Picture Farm Gallery is pleased to announce the run of show for It Doesn’t Not Work III: Pushing The Outer Limits of Pure Surf Design. The Exhibit will kick off Saturday, May 13th, 4PM at Picture Farm Gallery (338 Wythe Ave, Brooklyn, NY). Local surfboard shapers, hobbyists, creative individuals and such will be on hand displaying their latest creations & oddities.  The general public will have the opportunity to engage all these surfboard designers on their concepts and gain insight into the creative process of shaping surfboards.

It Doesn’t Not Work is a surf craft design event that explores the process of the art & craft of surf-riding design and a presentation of experimental shapes, work-in-progress projects and tried-and-true formulas.

In addition to the surfboard exhibit, It Doesn’t Not Work will run in conjunction with the NY Fish Fry (swell permitting) and will allow surfers and shapers to give these experimental designs a test ride. The NY Fish Fry will take place at Grand street, Long Beach, NY during the weekend of IDNW, May 14-15th, 2016.  The Call will be made for which day the Fish Fry will run by Thursday May 12th. Go to or to find out!

It Doesn’t Not Work is free and open to the public.

Below is a schedule of events and the shapers participating in this years show.

Location: Picture Farm Gallery: 338 Wythe Ave, Brooklyn, NY 11249

Dates: Saturday April 25th & Sunday April 26th

Saturday or Sunday, May 14th or 15th


  • The NY Fish Fry has become a staple in NY surf culture over the last 6 years. It’s a great time. Completely grass roots, no tents, no sponsors, no commercialism at all. Just a great opportunity for friends and like minded surfers to come together and try out new and old boards. It doesn’t get much better than that.

  • Saturday or Sunday May 14th or 15th, 9AM-12PM.

  • Location: Grand Street, Long Beach, NY.

Saturday, May 14th

  • It Doesn’t Not Work Opening Day

  • 4PM-10PM: Show Opens to the Public

  • 10PM: After Party Drinks at a The Crown Victoria: 60 S 2nd St, Brooklyn, NY 11249

Sunday, May 15th

  • Final Day of Show

    • 11AM: Show Opens

    • 12PM: Potluck Shaper’s BBQ

    • 4PM: Closing of It Doesn’t Not Work

List of Participating Shapers: Kai Hovland, John O'Reilly, Kevin Brennan, Tyler Jorgenson, David Tomasetti, Douglas Rella, Andrew Saklas, Jayme Noe, Johnny Borbone, Jeff Taylor, George Nickoll, Matt Dimler, Mike Lukens, Kyle Black, Jordan Griska, Brandon Ells, Jacques Beriau, Erika Matyok, Bryan Doring, Paul Schmidt, Jimmy Dowd, Derek Connor, Scott Szegeski, Mamoun Nukmanu Friedrich-Grosvenor, J Scott Klossner, Mike 'Ming' Miyahira, Ben Gallegos, Jeremy Grosvenor, Michael Leach, David Murphy, Kris Chatterson, Christian Boalt.

In addition to the It Doesn’t Not Work show, Picture Farm Gallery is proud to announce the book launch and reception party for Andreea Waters: SURF NYC at Picture Farm Gallery in Williamsburg, Brooklyn on Friday, May 13th from 6-9PM.

Joining the SURF NYC photos in a special exhibit starting Saturday the 14th will be John Shultz’ photographic essay about the shaping of the Kidman Dreamboard.

It Doesn’t Not Work is proudly supported by The Surfrider Foundation NYC Chapter, Austin Eastciders, Narragansett Lager, & Ace Coffee.

It Doesn’t Not Work is pleased to be partnering with Boardporn.TV and stoked that WAX Magazine is crafting bespoke exhibition catalogues for the event.

For More information go to or email:




IT DOESN'T NOT WORK is proud to announce our kick off reception party Friday the 13th of May will feature the presentation of Andreea Water's SURF NYC surf photography book. 

"New York surfing is mad. Breaks are hard to access, waves are inconsistent, winter (which produces the best waves) is brutal. You might risk almost anything just so you don t hear those famous words, You should have been here an hour ago. Follow dedicated wave hunters to the end of the A-train and beyond and peek into this passionate way of life through authentic photography and several surfers personal journeys. Discover what it takes to brave the cold Atlantic Ocean and get a fresh insight on the Big Apple s hidden surf subculture. An adventurous photographer has developed relationships with local surfers, absorbed scarcely available knowledge about the ocean and climate, and placed herself in these elements without reservation. To respect the locals and their underground culture, there is no mention of where the specific action takes place. Locations may include Rockaway, Montauk, Long Beach, Lido Beach, and Northern New Jersey."

Picture Farm Gallery
338 Wythe Ave

Brooklyn, NY



My first introduction to surfboard style and class was at the hungry age of 15.  From Florida, I was the grommet visiting my older professional longboarder friends in Southern California, who all rode for Donald Takayama.  I had broken the longboard I brought out for the summer, so they asked DT if he’d lend me a board.  He put me a 9’0 Gypsy Model and that summer I really learned what noseriding was.   After my first day at the Bu, experiencing the hectic crowd, I got run over by a guy and took a big chunk out of the rail.  Devastated, I had my tail between my legs as I dialed Donald’s number from the pay phone.  I was calling to tell him that I had dinged the board, but he giddily started off the conversation with, “how do you like the board?!”  I honestly said, “well, it’s the best board I’ve ever ridden.”  “Take it home with you then,” he said, so I never told him about the ding…  Donald went on to shape boards for me for the next 10 years until he passed.  I learned about supreme design from longboards to old school shortboards, but mostly he taught me about Aloha, the art of giving, and how powerful being Excited can be.  I think about DT daily, he’s an angel, and forever a surf style inspiration.   My goal now, is to do my best to copy the boards he made me myself, so that I can keep his hanging on my walls forever.

A few years ago on the North Shore, I was looking for a new place to rent.  At the same time, I kept having these visions of finding an old single fin swinging under a house. Weeks later, I was invited to join new friends at their home.  They asked me to move in on the spot, and also told me that there were some cool boards under the house that I may be interested in.  Just as in my vision, there it was, an early 70’s 6’6 single fin, beak nose, super down rail, and quite the flat bottom. I was in love at first sight.  My first session on it was at 6-8 ft perfect Sunset, the west bowl was firing.  Joel Tudor was about to paddle out, and I went over to him, seeking his approval if he thought it would be a good day to test drive the old guy.  He said, “sure, fin looks a little small (just over 5 inches!!) , but stay low and you’ll be fine.”  I caught 5 waves and had one of the best Sunset sessions of my life.  I was amazed with the board. Very curious about where it came from, I scraped off the dirty wax, to see the faded label, Islands Surfboards shaped by Dave Ronk.  I looked around for information on him, but didn’t find any off the bat.  I ended up making a short film from the board’s point of view called Peanut Butter.  Somehow, the internet brought it to the eyes of Dave’s colleagues and family.  I learned that Dave Ronk was a hero.  After shaping on the North Shore through the 70’s and 80’s, he became a Honolulu Police Officer, and was shot and killed on duty in ’87.   I’ve received messages from his friends, officers that worked with him, officers that work now and revere Dave as their department hero, I’ve also heard from his sister and brother, who are now caring for Dave’s wife.  The film touched their hearts because of the love of the board that I expressed.   This board changed my life.  It made me realize that spirit carries on in material items, especially art, that when we express love, it generates more love, that Old Boards, are Great Boards.   Peanut Butter is still my favorite board, because of the ride, and also the soul.

I’ve admired Ashley Lloyd since I first saw her when I was 15, for her impeccable surfing grace as well as her shaping.   I’ve never seen another female surf with switch stance ability as smoothly as she does.  Seemlessly, with such feminine style, her ability to dance up and down a log is pure delight. She’s been shaping for a long time now, and is extremely talented with creating masterpieces out of foam.   Last year was the first time I got to ride one of her boards.   She let me borrow a 9’10, which at first I was a bit reluctant, as I had only ridden up to a 9’5 log.  She said, “Trust me, it wont feel that long”.   I had the best longboarding sessions of my life on that board.  Elevator hang 10’s in the pocket, holding them for longer than I’ve ever been able to, I quickly realized that she was right about the board.  Of course.   A surfer/shaper is always in tune, and a woman?!  Even more so!!   I could feel Ashley’s love and energy in the board, and that too, made the ride feel exceptional.  I am excited to ride more of her creations, and just as excited to watch her ride them as well.   As a woman, I hold her in highest regard.

Like the rest of the entire surf community, I’ve been a fan of Gerry Lopez for as long as I can remember.  Once I started riding mid-length single fins and discovering the ‘soul arch’ in my own surfing, I quickly realized that if there is one surfer I want to emulate style, it would be him, because it always looks, to me, like he is speaking with the wave.  Life magically brought our lives connected, and I’ve been blessed to spend great time in the shaping bay watching Gerry shape.  What I have learned the most, is that the key to efficiency, is meditative, thoughtful, slow but precise movements.  I’ve not seen him make a mistake, because every move he makes has purpose and thought behind it, with a lifetime of shaping experience to go along with it.  He knows his tools and just how he likes to use them, which allows him to always arrive at the result he is looking for.  The board’s he has shaped for me are nothing short of amazing and are enhancing my surfing every time I ride them. 

A 8’0 Sunset Gun, I asked him to make me what he would have shaped himself for sunset back in the 70’s, with a bit wider of a belly.  We went 21” wide, so it rides incredible in both small and huge waves.  Another is a 6’2, down rail step up shortboard, with a TON of rocker from the bottom. I’ve ridden a different setup almost every session with it, with a 2 + 1 fin box set up.   It’s my barrel board now, I plan on getting super tubed on it!   My goal is to ride the boards as he would, so I’ve got quite the mission on my hands!   I bear witness that passion keeps you young, and that mastery in anything stems from that passion.