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It Doesn't Not Work 

The process of surfcraft design is not one limited to the big machines of the surf industry, or solely belonging to the heralded masters of the craft, it is a living folk art on an equally democratic level. It is a continually evolving conversation between local craftsman and the sea... and the creations that relationship spawns.

It Doesn't Not Work is a surf craft exposition that explores the process of the art & craft of surf-riding design, the event aims to discuss these experimental shapes, work-in-progress projects and tried-and-true formulas. It is a time of conversation and camaraderie, good times and good razzing. Largely local to the Northeastern East Coast Coastal Neighborhood, IDNW is truly open to all geographic comers provided they can pay their own way.


The IDNW inaugural event took place in May of 2014, a result of some mental sparks between S.M.A.S.H Surf's Tyler Breuer, Imaginary Surf Co.'s David Murphy and Picture Farm's Toddy Stewart.

In April of 2015, the show would go on with the inclusion of Board Porn's Ron Schein to the PR team. The 2016 version expanded further to include Desiree Melendez to the operational cast and in 2017 installment adds Christina Hu to the axis and looks to be just as great as every year before.

The 2018 installment of the gathering will take place September 14th-16th at the Rockaway Beach Surf Club in Rockaway Beach. After four years at Picture Farm Gallery, we are excited to move the proceedings closer to the inspiration! Submissions are OPEN.